Cross Hotels & Resorts rang in the new year by launching a new hospitality network focusing on boutique properties. Dubbed the Cross Collection, the group will eventually consist of unique hotels throughout the Asia Pacific region.
To begin with, Cross Collection will feature a pair of Thailand hotels owned by Sincere Capital Land. According to Cross Hotels & Resorts CEO Harry Thaliwal, the two properties are committed to providing unforgettable experiences and will serve as a solid foundation for the new network to build upon.
“Cross Collection is our white-label branding solution for independent hotels and I’m proud to welcome Sincere Capital Land Co., Ltd to our family. It’s our entrepreneurial approach that allows us to push traditional hospitality boundaries and offer partners very workable solutions that elevate their businesses to a higher level,” Thaliwal explained. “We giveowners the opportunity to belong to a strong, international brand with a global distribution network that’s continually growing.”
Sincere Capital Land placed Haven’t Met Bangkok Silom and Itz Time Hua Hin Pool Villa into the new Cross Collection. The former is a 72-room hotel located in Bangkok’s Central Business District. The latter is a bespoke resort boasting 16 three-bedroom pool villas. Both properties are targeted to Cross Hotels & Resorts’ audience of young, independent travelers.
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Cross Hotels & Resorts continues to expand its reach across Asia
With 23 hotels under five brands, Cross Hotels & Resorts remains focused on scaling up its presence across the region. Last year, the hotel brand reached a master franchise agreement with AB Accommo that allowed it to enter Japan.
The opening of Away Okinawa Kouri Island Resort went off without a hitch in 2021 and six more hotels will be launched under the agreement which lasts until 2025. The brand also operates hotels in Vietnam and Indonesia in addition to Japan and Thailand.
