My wife owns an eatery and like most restaurants in Southeast Asia, it is obligated to be on Grab, Foodpanda and other similar platforms. The downside of this is that she now has four different machines fielding orders, all of which must be manually updated with changes. There may be some good news, however. klikit is aiming to streamline the messy delivery and ordering process F&B operators currently face.
The Singapore-based startup has created a SaaS solution that allows restaurants in Southeast Asia to centralize food brands, locations and delivery platforms into a single account accessible from a single device. It is one of the more ingenious innovations to be launched in recent times since users can update their menu and collect orders across all services from the same place.
Moreover, klikit is already an official API partner of GrabFood, foodpanda, Deliveroo, Oddle and Uber Eats, among others. You also have the option to avoid them altogether and drive orders directly to your own digital storefront.
That is possible through the tech startup’s Digital Menu feature. The benefit of this is that it allows restaurants in Southeast Asia to sidestep paying the constantly increasing commissions Grab and the like collect for each order.
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klikit grows quickly
Launched in 2021, klikit has grown quickly which is a testament to the role its product plays in streamlining the food delivery and ordering process for restaurants in Southeast Asia. The startup claims to have almost 500 brands using its technology with more than US$13 million in orders processed.
klikit recently secured US$5.6 million in seed funding with South Korean accelerator and early-stage investor FuturePlay and Singapore’s Wavemaker Partners among those to take part. The investment will allow the firm to continue scaling up its business across the region.
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Interesting Analysis
When you walk into a restaurant in Southeast Asia, there are nine different machines by the cash register making nine different sounds that staff have to try and keep in order while also dealing with in-person customers. Okay, so that’s a slight exaggeration but the situation is still a mess to say the least.
klikit can not only streamline the delivery and ordering process for restaurants in Southeast Asia, but it can empower F&B operators to move away from platforms taking commissions of 30 percent or more per order.
In many cases, the cost of hiring a delivery rider and social media marketing combined would total less than that fee. And even if restaurants don’t want to deal with those, having all menus and orders filter into a single machine eliminates a huge pain point.
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