Domestic travel in Southeast Asia is expected to increase over the next few months. A recent survey conducted by Milieu Insight, a consumer research firm, found that eight out of ten respondents had a desire to make a local trip. Half of those surveyed revealed they had plans to take multiple getaways within their country’s borders this year.
Thai Travelers will indulge in the most sojourns in 2023 with 40 percent of survey takers claiming they will complete at least four domestic trips. That makes sense given the country’s wealth of destinations and ease of travel. With so many people traveling domestically, travel companies must rethink their approach.
“This suggests that travel companies should consider offering packages and promotions that cater to multiple trips to boost the frequency of travel. Additionally, the duration of travel per trip remains stable across markets, with the majority preferring an average of three to four days per trip. This information is valuable for travel companies when planning their packages and promotions,” the Milieu Insight survey explained.
Also Interesting: Explore Phuket’s Mai Khao and check out these 3 awesome places
Diverse considerations guide domestic travel decisions across Southeast Asia
While domestic travel in Southeast Asia is taking off, considerations do vary quite a bit. For example, Milieu Insight found that cost was a key factor for holiday seekers in Malaysia and Indonesia. That was different from Thailand and Vietnam where the destination was seen as a more important factor. Meanwhile, safety was paramount in the Philippines.
On the other hand, where domestic travelers were heading to in each country all share a sandy similarity. The most popular destination in Southeast Asia was the beach.
“Beach holidays are popular across the region with destinations known for their beautiful beaches ranked first in each country: Boracay in the Philippines, Bali in Indonesia, Da Nang in Vietnam, Sabah in Malaysia, and Phi Phi Island in Thailand,” the survey noted.
With overseas arrivals steadily increasing and domestic tourism remaining strong, airlines and hotel operators continue to recover after being hit hard during the pandemic.
Keep Reading: Asia Pacific travel experiences could reach pre-pandemic levels by next year
