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Starbucks will open its 100th store in Vietnam sometime during 2023. The milestone is in line with the coffee outfit’s plans to operate 12,000 Asian locations by the end of 2025. Vietnam’s main cities are set to host the bulk of new shops, but it is exploring opportunities in Binh Duong and Quy Nhon provinces.
While Starbucks is set to reach an important milestone in the country this year, it is only the fourth-largest java operator. Local players dominated the market with Highlands Coffee boasting 592 shops and The Coffee House having 154 outlets.
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