Do you remember seeing a QR Code on large outdoor advertising or other signage? Probably not. There is a reason for that. In order for smartphones to accurately scan them, the QR Code would need to be massive. And then there is the fact the digitized squares aren’t exactly pleasant to look at.
Japanese startup XPAND K.K. wanted to solve this problem. Their goal was to create a system that linked smartphones to information from a distance without ruining the designs of signs and the scenery. The end result was XPAND Code.
XPAND Code is a horizontal, slit-shaped code that smartphones can read from long distances. Its design effectively utilizes sign space and provides expanded information in harmony with the rest of the design.
It works very similar to how barcodes are utilized at the supermarket or any retail store. However, instead of needing a special scanner to grab the information, it can be done from a smartphone.
The technology allows users to easily access supporting information from most types of large-scale signage. Governments and tourism providers can enrich the experience of travelers by placing XPAND Code on signs. Businesses can improve efficiency of billboards by using an XPAND Code to generate leads. Sports teams can leverage it to create a more immersive experience for fans.
Long distance reading tests carried out by XPAND K.K. found that phones could scan an XPAND Code from 215 meters. Additionally, the startup has worked with several notable clients in Japan to test the technology.
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XPAND K.K. wants to bring XPAND Code to other parts of Asia
XPAND K.K. believes XPAND Code can be a gamechanger in Asia with Southeast Asia a market of interest. The firm has displayed its innovation in both Indonesia and China and believes there is demand for it elsewhere as well.
“In Asia, we have exhibited (the service) in China and Indonesia. We have high expectations for ASEAN. In addition to Thailand, we are planning to exhibit in the Philippines and Vietnam.” Nanmoku Towuru, XPAND K.K. Founder and Chief Experience Officer explained to Asia Focus last year.
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Interesting Analysis
We’ve never used XPAND Code firsthand, but the technology looks cool. It could also solve a huge pain point in a place like Thailand where outdoor advertising is so prominent. Currently, advertisers either have to cram contact details into the ad design or hope the person viewing it gets on their phone and looks it up manually. In addition to that, XPAND Code could have a tremendous impact on improving tourism experiences in Asia if implemented correctly.
