Coca-Cola India is no stranger to sustainability. The company joined programs such as Swachh Bharat (Clean India), Plastic Waste Management Rules and the United Nations Sustainable Development Goals. More action is required which is why the beverage maker announced a new sustainability initiative that it hopes will build a circular plastic economy.
According to a company press release, Coca-Cola India intends to work closely with every stakeholder of the plastic recycling value chain, including waste collectors and recyclers. The latest sustainability initiative will support several strategic multi-stakeholder partnerships already in place that also focus on waste collection and recycling.
The company is partnering with the United Nations Development Programme (UNDP) on the program called Project Prithvi. This is an end-to-end plastic waste management initiative that is being rolled out in 50 cities across India.
Additionally, Coca-Cola India unveiled Karo Sambhav (Closing Material Loops). The soda giant is teaming up with the Packaging Association for Clean Environment (PACE), to develop a system which enables inclusion, ethics, transparency, good governance and traceability of waste.
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Coca-Cola India eyes packaging solutions
Project Prithvi is seen as just one piece of the puzzle that will allow for the building of a circular plastic economy. Packaging is another area Coca-Cola India is looking to address. No specifics have been announced, but the company is committed to finding new packaging solutions that are more environmentally friendly.
“We are continuously working on redesigning lightweight packaging and introducing innovative packaging solutions globally through our ‘World Without Waste’ initiative,” a company statement explained. “At Coca-Cola, our company’s purpose of Refreshing the World and Making a Difference has guided us well, in creating loved brands and doing business sustainably. We strive to be transparent with our consumers in all our endeavors. We will continue to innovate and re-invent to address the global concerns and issues around plastics.”
